Case Study Archive - Page 331 of 332 - Event Marketer
Verizon Offers Bowl Fans a Power House
Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand...
Oprah Tour Takes a Social-by-Design Approach
Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The...
H&R Block’s ATM Spits Money at Consumers
Imagine walking up to an ATM and having it spit out $10 bills at you. That’s what happened in a direct-to-consumer experience activated by H&R Block, the consumer tax services provider, to demonstrate the importance of having tax professionals prepare income tax returns. The program grew out of a 2013 study of self-prepared tax returns...
Tic Tac Attracts Millennials with Sweet Customization
A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack Tour, a mobile tour that traveled to music and arts fests, gave them the chance to create custom Tic Tac packs and share their...