Case Study Archive - Page 309 of 332 - Event Marketer
Texas Spurs Tourism with Gamification
If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to...
Nike’s Shoe App Has the Magic ‘Touch’
A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...
GE Simulator Shows ‘Ecomagination’ at Work
Just south of the Middle Eastern city of Abu Dhabi, construction crews are busy building a zero-carbon city from scratch. Its name is Masdar City and when it’s done, it will be home to some of the most innovative green technologies on the planet—from wind towers that can drop the desert air in the city...
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...