Archives: Case Study

From the outside, it looked like a giant Meatwad. Not an actual wad of meat, mind you, but a 36-foot Geodesic Dome designed to look like Meatwad, an Adult Swim fan-favorite character from the television series “Aqua Teen Hunger Force.” But inside, the space was transformed into a seated theater experience where visitors could sit […]

When design, creativity and innovation are the cornerstones of your brand, your live events have a lot to live up to. Adobe’s event team took on the challenge at its Worldwide Sales Conference with a projection mapping strategy that not only transformed the room—it transformed the audience, too. Adobe’s Worldwide Sales Conference is a three-day […]

Essence Fest is the flagship event for Essence Magazine and the 2014 event in New Orleans was the 20th anniversary of the festival, so the brand needed to bring the full power of social media to make it a nationally noticed success. Essence needed a social strategy that addressed the challenges of increasing pre- and […]

Social media is a purely digital channel for some brands, but not for Abercrombie and Fitch, which saw an opportunity to take the power of social and bring it into the physical for its Rising Stars party. There, the brand announced its 2014 Abercrombie and Fitch Rising Stars, a group of young and talented industry […]

The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is “Everywhere you want to be.” Visa’s social media strategy was designed to bring the brand’s sponsorship to the forefront and make […]