Archives: Case Study

One of the primary goals of Cisco Live, Cisco’s flagship conference, is to grow and strengthen a loyal community of technology professionals who play a role in the evaluation, selection and use of Cisco solutions. To facilitate connections over the five-day event among attendees (both physical and virtual), between the brand and attendees, and between […]

American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed it to tie the entire American Express experience together for fans—before the event, during the event within its 80-foot by 80-foot […]

Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate goal: to plan better future events and design activities that align with fan passions and profiles. For this year’s […]

Anyone who has ever been to a giant outdoor music festival knows two things will inevitably happen: you will lose your friends and your phone will die. Fail. Using NFC technology embedded in wristbands, Outside Lands sponsor Esurance offered festivalgoers a utility to enhance the experience on-site and online, ensuring that they could record memories […]

Software company DealerSocket wanted to make a big statement to cap off its 2014 User Summit. With clients to impress and a desire to map the ideas of innovation and technology back to the DealerSocket brand, the stakes for the perfect send-off were high. It doesn’t get much higher, or bigger, than the side of […]