Case Study Archive - Page 294 of 332 - Event Marketer
Chobani Vehicle Tour Combines Community and Retail
Recognizing that a large percentage of U.S. households had yet to taste their first cup of Greek yogurt, Chobani realized that creating memorable and lasting trial experiences was more important than ever. The brand’s solution was to upgrade an existing mobile tour to bring its products to the people in a more meaningful way. Hitting...
Lenovo Enhances Networking at Mobile World Congress
Lenovo’s main goal for attending the 2014 Mobile World Congress is to meet with clients and prospects to talk about new sales opportunities, new products and educate the market on its offerings. At the 2014 show in Barcelona, Lenovo set out to make meetings and engagement a breeze by transforming its 65-foot by 130-foot footprint...
Samsung Experience Sends CES Attendees On Journeys
Samsung is considered one of the highest-profile exhibits on the floor at the International Consumer Electronics Show, generating the highest volume of attendees of any brand. How do you keep that already towering bar rising year after year? By developing experience journeys attendees will want to keep exploring year after year. At CES 2014, that...
Audi Design Elements Stun Paris Motor Show Attendees
German carmaker Audi is known for its slogan “Vorsprung durch Technik” or “Advancement through Technology.” For the 2014 Mondial de l’Automobile in Paris, Audi’s exhibit design seemed to take those four interlocked rings, stretch them out and connect design with technology in an artful manner. The exhibit concept was based on the “Dynamic of Balance.”...