Archives: Case Study

From fast food to fast cars, Americans have a need for speed. Infiniti’s Go Zero to Infiniti campaign took advantage of that fact in an effort to demonstrate its technical partnership with Red Bull Racing. Incorporating the embodiment of that relationship—the Q50 Eau Rouge concept vehicle—into an action-packed activation, Infiniti brought Formula 1 racing to […]

Keeping modern TV viewers satisfied isn’t easy. Even the creators of TNT’s “Dallas,” a show that revolves around backstabbing, sexual exploits and sly business maneuvers, discovered that the program’s viewer base was shrinking by the end of its second season. In an effort to entice new viewers and reinvigorate existing fans by making “Dallas” a […]

Anyone with a pulse knows that, every four years, World Cup soccer dominates a significant portion of the planet’s TV screens during its 30-day run. Aiming to capitalize on the global obsession, Audi set out to capture New York City’s (and through social media, the world’s) attention by creating an LED scoreboard that projected the […]

Navigating your way through the web of contract requirements, early termination fees and deceptive data plans that major wireless carriers are known to employ can be exhausting. T-Mobile used its retail showroom tour to highlight the brand’s commitment to wiping out those common afflictions by promoting its new position as the first wireless “un-carrier.” Utilizing […]

Harley-Davidson revved up the motorcycle community with the introduction of its first electric bike, the LiveWire, to riders and influencers alike at 31 Harley dealership and lifestyle events across the country. From June to December, the brand brought innovation to the streets, offering up a chance to test ride the LiveWire to consumers who were […]