Archives: Case Study

Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry […]

To celebrate its 20th birthday, Old Navy wanted to blow out the candles in style. And, like any modern 20-year-old, the brand wanted the party to be big, bold and full of shareable moments. The answer? A #selfiebration.  Promoting its fundamental brand tenets of fun, family and fashion, Old Navy created a digital and physical […]

Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses […]

We’ve all heard it a thousand times—breakfast is the most important meal of the day. But with consumers migrating away from ready-to-eat cereal, Kellogg’s has its work cut out as it aims to remind customers in an engaging way that its cereals are the optimal choice for a nutritious breakfast. To reinvigorate the conversation around […]

For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the […]