Case Study Archive - Page 281 of 332 - Event Marketer
Nissan EV Mobile Tour Helps Generate 20,000 Preorders
A mobile tour was a key part of the marketing effort that helped Nissan record an impressive 20,000 preorders for the Leaf, the first mass-produced all-electric vehicle. Among its key goals: Persuading potential buyers that the vehicle was really a “buyable” car. The first leg of the Drive Electric mobile tour ran from October through March....
Cisco Live Command Center Showcases Social Chatter
Talk about mammoth! Cisco Live, Cisco’s flagship event, which in 2013 in Orlando drew 20,000 in-person registrants and more than 135,000 virtual views, is just that. But, with so many attendees, real or otherwise, the challenge is how to monitor and respond to the high volume of comments Cisco receives in order to deliver a...
Pre-Show Warm-Up Helps Hospira Boost its ‘ABCs’
Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...
Hostess Activates Cakeface for Twinkie Relaunch
For many years the beloved Twinkie was a childhood lunch bag staple, and when that fluffy yellow cake nearly went extinct two years ago, nostalgia-induced panic set in. After it was purchased out of bankruptcy, however, Hostess prepared for a re-launch of Twinkies and its other most popular snack, CupCakes, with a very new target...