Archives: Case Study

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music […]

Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up […]

A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand engagement, and that in turn leads to increased sharing, referral and ultimately, sales. The objectives for Battlefield 4 were […]

With thousands of fashion insiders racing through to attend the next fashion show, perhaps no place is as hectic as the lobby at Lincoln Center during Mercedes-Benz Fashion Week. This year, however, three dramatic 10-foot tall American Express Instagram towers gave them reason to pause. Photos submitted by attendees on-site and by Instagram users nationwide, […]

It’s not always easy getting everyone in the room—family, especially—to agree on what to watch on television, but Netflix over the last holiday season set out to prove it can serve as the common denominator. While millions of consumers are getting in on streaming services that allow them to curate television viewing, rather than be […]