Archives: Case Study

Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year. The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show […]

To show that any property not listed on its service might as well not exist, LoopNet went ahead and erased a building from the Los Angeles skyline. It didn’t take any explosives, but it did take some projection technology magic dubbed the LA Traffic Jam. The experience was the centerpiece of a private VIP party […]

Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was […]

Morgan Stanley’s Academy of Investment Excellence program was on the road from March to November this year, bringing its custom iPad interactive experience to hundreds of its top-producing financial advisors all over the country. The Academy is a unique opportunity for advisors to gain insights from leading experts in geo-politics, macro-economics, investment strategy, academia and […]

Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security […]