Case Study Archive - Page 268 of 332 - Event Marketer
Dew Tour Features Live Streamed Twitter Chats
There are some celebrity-athletes that are so charismatic and consistently amazing in their competitive sports that they never lose traction with their fans or the brands that sponsor them. Shaun White is one of those athletes (and we can attest to that—we saw a gaggle of teenage girls follow him all over Vancouver at the...
Red Bull Transforms Office Space into a Skate Park
To pull a kick-flip on the standard nine to five corporate gig, Red Bull decided to transform an unexpected office space into a high-concept 10,000 square-foot skate park for the world’s top skateboarders on the 23rd floor of one of Chicago’s most historic high-rise skyscrapers. Dubbed Red Bull’s Daily Grind, this was a fully featured...
CareerBuilder Transforms Tweets into Works of Art
If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...
Hennessy Broadcasts Wild Rabbit Campaign on Twitter
Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...