Archives: Case Study

To leverage its position as a key stakeholder within NASCAR’s efforts to benefit Nationwide Children’s Hospital (NCH), Nationwide Insurance created and executed the inaugural Nationwide Children’s Hospital 200, the first NASCAR Nationwide Series race at Mid-Ohio Sports Car Course in Lexington, OH. A promotional event took place before the race where hospital patients had the […]

U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized […]

In addition to supporting a really important cause, the tour supported Arby’s business objectives by aligning the schedule with targeted revitalization markets, markets slated for restaurant remodels, new builds and increased training development. The traditional gala fundraising event is going mobile and guerrilla as brands seek a closer connection to the people they’re helping. Summer […]

When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for […]

When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator Mode. Battlefield’s partnership with Twitch.TV allowed the brand to serve the stream to 2.1 million people without going down; the platform’s analytics tools […]