Case Study Archive - Page 231 of 332 - Event Marketer
Research in Motion Loft Party Touts New Blackberry
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email...
Ford Drives Lead-Gen on Lifestyle Events Tour
The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla...
Motorola’s StudioMoto Bus Offers Demos, Music
Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the...
Adidas Meeting Takes Place in a Brand Locker Room
Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team...