Archives: Case Study

Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took […]

Longitudes is UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce. With one meeting each year in the U.S. and the other overseas, the sessions allow the company to engage key customers in dialogue about the future of shipping and commerce and position itself as a solutions provider. Thanks to an almost […]

To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities  and awards ceremonies. Each morning, the first keynote addresses were kicked off with high-energy video presentations and live music that […]

For Cisco, the launch of TelePresence, a new conferencing and business networking technology, would be arguably one of the most important rollouts in company history. So it needed an event that would motivate customers to experience the solution first-hand, demonstrate its ability to transform business processes and maximize coverage by media and analysts. The company […]

TD Bank got up close and personal with mid-Atlantic residents when it acquired and transitioned from the local Hudson United Bank to TDBN in New York, New Jersey, Pennsylvania and Connecticut. After an internal launch to employees in five key markets, TDBN free agents introduced the bank to the community via a community giveback called […]