Archives: Case Study

The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25 percent. The solution was HP Technology@Work, a new, three-day conference in Berlin designed to cultivate and improve relationships with IT decision makers. To build […]

Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free […]

Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade […]

When Marriott Hotels and Resorts needed to generate buzz and awareness about its new guest room enhancements last September, the brand decided to bring the new room to the people. In its first major push into event marketing, Marriott pulled out all the stops for the mSpot, a four-day extravaganza in Times Square featuring a […]

Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse […]