Case Study Archive - Page 210 of 332 - Event Marketer
Fisherman’s: Strong Lozenges, Strongman Mud Run
They came, they ran, they crawled, they jumped, they conquered. It was all part of the Fisherman’s Friend Strongman Run, a one-of-a-kind, demanding and cutting-edge experience that in February 2007 pushed 1,930 German participants to the limit as 12,000 spectators cheered them on. The runners overcame 11 obstacles, bounding up hills formed of bales of...
Lion Nathan Brewery Forms a New Sport—Beach Cricket
Lion Nathan Brewery and its XXXX Gold beer brand wanted to leverage Australians’ love of cricket, but its main competitor had a long-standing relationship with the national team and a virtual lock on major domestic and international competitions. So it created an entirely new sport called beach cricket. Twenty-three legends of the sport from Australia,...
Animal Planet’s Expo Brings a Theme Park to the People
To promote Animal Planet and Discovery Communications brands, the Animal Planet Expo hit the road taking its very own mobile theme park to the people. Stretching for 100,000 square feet, the mobile park offered families and pets activities tied to shows on Animal Planet. The tour traveled on two tractor-trailers, two 24-foot box trucks, a tow...
Nike Picks Partners for its Women’s Marathon Expotique
Creating one’s own proprietary event property for 20,000 consumers isn’t for the faint of heart. It’s a massive, risky undertaking. But Nike adhered to two key strategies that serve as best practices for any brand thinking about creating its own proprietary event. First, Nike was ultra-picky about the partners it brought in. “The Expotique...