Archives: Case Study

To reinforce its relationship with contractors across the country, the Home Depot took its Contractor Trade Show to 100 cities in 10 months. In its seventh year now, the tour was divided up into west and east coast regions, stopping at 50 locations each. The show traveled in two branded 53-foot trailers (one per tour). […]

Water is vanishing from the earth at alarming rates and municipalities are scrambling to find a solution. As a result, water technology companies are poised to see a 15 percent boost in sales in the $1.8 billion industry. The marketplace was primed and ready, but it was still one of the biggest gambles of the […]

Maxwell House had to come up with a way to cater to consumers’ evolving caffeine palettes while maintaining its simple cup o’ joe appeal. So it created a new blend of 100 percent Arabica beans. All it had to do now was get it in consumers’ hands. The answer: Maxwell House launched the Brew Some […]

When 20-something women think of Dockers, they probably aren’t visualizing a quintessential feminine clothing line, so the brand launched a nationwide series of style sessions to change its perception among young women. At the exclusive invitation-only gatherings, a select group of influencers were given the opportunity to experience Dockers’ Fall 2007 product line with the […]

McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped […]