Case Study Archive - Page 186 of 332 - Event Marketer
Gillette Mobile Tour Combines Science and Technology
A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were...
Krispy Kreme Offers a Mobile Hot Doughnut Experience
Krispy Kreme showed the retail hood what could really be done with mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work...
Red Lobster’s Mobile Restaurant Changes Perceptions
After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu awareness one—as consumers thought of the chain as more about popcorn shrimp and fried clams than fresh mahi mahi and grilled tuna. Red Lobster...
George P. Johnson Grows a ‘Creative Garden’ Exhibit
George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects,...