Archives: Case Study

  • Volkswagen Activates a Cinematic Experience at Paris Show

    VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency […]

  • Whirlpool Cleans up with Customized B-to-B Content

    A 360-degree rotating auditorium designed to replicate a washing machine drum was the centerpiece of Whirlpool’s event on the French Riviera, aimed at impressing dealers, trade partners and the media. The brand hoped to build some excitement around its 15th year in Europe, setting the 10-day event against the backdrop of the Cannes Film Festival. […]

  • BMW Enlists 14 Helicopters to Show Off New Vehicle

    BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand look at what the cars were made of. The guests were fleet managers and other customers who could potentially […]

  • Xerox Lets Clients do the Talking at Launch Event

    The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004, but also of the next several years,” says Edward Gala, the company’s vp-worldwide strategic communications. Xerox would use […]

  • NASCAR Parks Stock Cars Across NYC to Generate Buzz

    NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved […]