Archives: Case Study

A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were […]

Krispy Kreme showed the retail hood what could really be done with  mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work […]

After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu awareness one—as consumers thought of the chain as more about popcorn shrimp and fried clams than fresh mahi mahi and grilled tuna. Red Lobster […]

George P. Johnson turned the spotlight onto itself to hype its own exhibit at an industry trade show. The Create campaign marked the first time the company had launched a marketing program for its own services. The agency sought to collect leads, have some qualified one-to-one conversations, demonstrate the benefits of integrated event marketing to prospects, […]

Digital radiography product maker Swissray produces a digital technology that allows radiographic images to be taken and developed in seconds at a much lower cost than conventional methods. But the technology is expensive ($500,000) for hospitals that are known for taking many months or even years to vote on purchases. So prospects need to be […]