Case Study Archive - Page 185 of 332 - Event Marketer
EMC’s LED Bridge Leads to a Dazzling Launch Event
London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...
AutoDesk’s Annual Sales Conference Opener Roars to Life
At One Team Conference, AutoDesk’s annual sales and leadership event, the brand incorporated a two-part conference opener designed to reorient AutoDesk’s sales force by disorienting them first. It kicked off in a stark, standing-room-only space that dramatically came to life with a roaring fleet of trick motorcycle riders, screaming guitar riffs and showers of sparks...
Mammoth Google I/O Leans on Intimate, Productive Spaces
When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited...
LEGO Tackles Youth Demo with Bionicle Vehicle Tour
After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich locations over 10 weeks for a new Toa Nuva toy extension. The campaign was tailored to appeal to the “shredder teen,” that savvy...