Case Study Archive - Page 11 of 332 - Event Marketer
AT&T Uses Volumetric Scanning to Introduce ‘Friends’ Fans to its 5G Network
The 25th anniversary of “Friends” gave AT&T a chance to tap into a cultural moment to introduce its newest 5G network, which improves the speed of streaming and sharing content. Within a Guinness World Record-breaking Central Perk set replica, the brand created full volumetric scans of fans, then quickly delivered a video to their phones...
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
Dell Technologies Evokes a Live Event Atmosphere with its Virtual Headquarters
With the pandemic shutting down in-person events and meetings, Dell Technologies needed a way to engage customers that would at least feel like an event. The brand created a virtual headquarters where, from the comfort of their own computers, customers can interact with animated hosts, get a “fly-through” of virtual spaces modeled after the company’s...
Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event
Intel was set to introduce a new generation of processors and a new platform of premium laptops, but in the new world of COVID-19, how could the brand keep things feeling real? Its solution: a virtual launch event relying on videos shot in extended reality, or XR. The technology enabled Intel execs to appear in...