Archives: Case Study

Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The […]

A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles […]

At its Global Innovation Center, DuPont sought to engage key stakeholders in conversations around how its materials have an impact on sustainable vehicles. So the brand created a game and configurator that allowed visitors to digitally construct a vehicle for the best sustainable results and view their creation across eight 55-inch monitors. Visitors could also […]

Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and […]

Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen […]