Archives: Case Study

Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate her most iconic video moments. The resulting Museum of Missy Elliott pop-up exhibit served as an interactive, bookable consumer experience primed […]

To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and […]

Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and […]

When commencement ceremonies across the world were canceled in the wake of COVID-19, Chase sought a way to help graduates celebrate while underscoring the impact that education can have on a person’s life. And with growing unrest around racial injustice in the U.S., the brand needed to reevaluate what its programming looked like. The result? […]

To build buzz for the Marriott Bonvoy app and the newly opened W Dubai, W Hotels produced the Wake Up Call Dubai music festival, a multi-stage hotel takeover featuring a variety of performances, some of which included pyrotechnics and lasers, along with activities like dj masterclasses. To expand its reach, the brand attracted millions of […]