Archives: Case Study

Santa Margherita’s Follow the Vine experience was a dramatic grapevine maze where attendees discovered tasting notes, flavor pairings and brand experiences around every corner. A key touchpoint was a seven-minute, 360-degree film experienced in a geodesic dome theater where a multi-projector immersed the audience in footage that told the brand’s story. Santa Margherita blended software, […]

Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was […]

At the World Economic Forum Annual Meeting in Davos, Cisco activated a multi-functional space to showcase how its products and services are driving a more inclusive future in business. One solution came in the form of a wall of 3D-printed, RFID-tagged objects. Attendees were invited to place one of the 12 objects on a glowing […]

Google’s Pixel 4 smart phone features cutting-edge Motion Sense technology, and to showcase the tech to its Latinx music-loving target, the brand hosted an outdoor Latin Grammy’s performance starring Karol G and DJ Felo. A custom dj rig was built for the event using eight Pixel 4 phones and Google’s Motion Sense technology, enabling DJ […]

For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element, […]