Oprah Tour Takes a Social-by-Design Approach

Oprah Tour Takes a Social-by-Design Approach - Event Marketer

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Oprah Tour Takes a Social-by-Design Approach

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Brand: O THE OPRAH MAGAZINE

Agency: WME LIVE LEADDOG MARKETING GROUP THUZI PIXMOB HARPO LIVE

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2014

Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable…

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