Mentos Challenges a Student to Drive Campus Sampling

Mentos Challenges a Student to Drive Campus Sampling - Event Marketer

Search Details

Mentos Challenges a Student to Drive Campus Sampling

Case Study Details

Brand: PERFETTI VAN MELLE

Agency: FAST HORSE

Awards: EX AWARDS — LEAP OF FAITH AWARD

Year: 2018

There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated…

Export as PDF

Back to Search