McDonald's Turns NASCAR Fans into a Pit Crew with VR

McDonald's Turns NASCAR Fans into a Pit Crew with VR - Event Marketer

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McDonald’s Turns NASCAR Fans into a Pit Crew with VR

Case Study Details

Brand: MCDONALD'S

Agency: NEXT/NOW KEMPERLESNIK EVOLVE CONCEPTS

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST HIGH-TECH AUDIENCE INTERACTION

Year: 2016

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging…

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