LG's Hands-on Training Facility Draws Basketball Fans

LG's Hands-on Training Facility Draws Basketball Fans - Event Marketer

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LG’s Hands-on Training Facility Draws Basketball Fans

Case Study Details

Brand: LG ELECTRONICS

Agency: ADVANTAGE INTERNATIONAL

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2016

As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years…

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