Inside Reebok's Workout Experience at CrossFit Competitions

Inside Reebok's Workout Experience at CrossFit Competitions - Event Marketer

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Inside Reebok’s Workout Experience at CrossFit Competitions

Case Study Details

Brand: REEBOK

Agency: GENUINE

Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Year: 2015

Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive…

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