Hong Kong Uses Video and Theater to Promote Tourism

Hong Kong Uses Video and Theater to Promote Tourism - Event Marketer

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Hong Kong Uses Video and Theater to Promote Tourism

Case Study Details

Brand: HONG KONG TOURISM BOARD

Agency: EXTRAORDINARY EVENTS

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)

Year: 2004

To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline…

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