Amex RFID Bands Capture Personalized Content for Tennis Fans

Amex RFID Bands Capture Personalized Content for Tennis Fans - Event Marketer

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Amex RFID Bands Capture Personalized Content for Tennis Fans

Case Study Details

Brand: AMERICAN EXPRESS

Agency: MOMENTUM WORLDWIDE

Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC

Year: 2015

American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility.…

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