Experience Design & Technology Awards Archives - Page 7 of 48 - Event Marketer
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...
DuPont’s Configurator Lets Stakeholders Build Their own Sustainable Vehicles
At its Global Innovation Center, DuPont sought to engage key stakeholders in conversations around how its materials have an impact on sustainable vehicles. So the brand created a game and configurator that allowed visitors to digitally construct a vehicle for the best sustainable results and view their creation across eight 55-inch monitors. Visitors could also...
Google Takes Sales Training to the Next Level with Device-Powered Vignettes
Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and...
Kia’s Full Motion Simulators Offer Car Buffs a Realistic Racetrack Experience
Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen...