Experience Design & Technology Awards Archives - Page 6 of 48 - Event Marketer
Airbus Levels up its Recruitment Efforts with a ‘League of Legends’ Tournament
To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and...
Stella Artois’s Sessions@Home Culinary Experiences Spice up Quarantine Life
Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and...
Chase’s TikTok Challenge Builds Buzz for its Virtual Graduation Ceremonies
When commencement ceremonies across the world were canceled in the wake of COVID-19, Chase sought a way to help graduates celebrate while underscoring the impact that education can have on a person’s life. And with growing unrest around racial injustice in the U.S., the brand needed to reevaluate what its programming looked like. The result?...
W Hotels Drums up Buzz for its New Property with a Multi-stage Music Festival
To build buzz for the Marriott Bonvoy app and the newly opened W Dubai, W Hotels produced the Wake Up Call Dubai music festival, a multi-stage hotel takeover featuring a variety of performances, some of which included pyrotechnics and lasers, along with activities like dj masterclasses. To expand its reach, the brand attracted millions of...