Ex Awards Archives - Page 168 of 198 - Event Marketer
Coke Goes Green as Thousands Celebrate 125th Birthday
Coke’s 125th Anniversary Concert was more than a traditional birthday celebration. It was an engaging experience that thanked the people, places and partners that had contributed to the company’s success—and it was big, memorable and environmentally friendly. Themed “Celebrating You,” the event was a family fest in Atlanta’s Centennial Olympic Park with games, face painting,...
Adobe Turns the Theater into a Canvas for User Event
Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe needed to present its narrative in a way that demonstrated how the “dance” between art and technology can yield results when Adobe...
Burger King #WTFF Campaign Touts New ‘Satisfries’
There are few more loyalty-inducing food products out there than fast food French fries. So to shake up what we all know about our favorite deep fried potato sticks in promoting its new French fry offering “Satisfries,” a lower in fat and calorie option, Burger King decided to leave its mark—on the streets, and in...
Wrigley Excel Gumergency Campaign Surprises Consumers
This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the brand’s social media pages and on the vehicle’s social wall. Surprise interactions with an actor onboard a mobile vehicle gave consumers an experience to...