Ex Awards Archives - Page 170 of 198 - Event Marketer
Gatorade Tour Closes the Retail Loop at Walmart
Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase of the product (on discount) and then sent them back out to the activation to claim a prize. “Closing the loop” between the live experience and the...
VMware Puts Content First and Scores a Virtual Win
VMware wanted to showcase its newest solutions to sales engineers, executives and marketers, so the virtualization and cloud infrastructure builder created a virtual platform that put its visitors’ needs on the top of the list. VMware’s Cloud Infrastructure Partner Launch combined on-demand media in multiple languages to give its partners the flexibility to watch the...
Slim-Fast Taps Bloggers for ‘Running of the Brides’
To raise awareness about its weight-loss products, Unilever-owned Slim-Fast tapped into the bride-to-be market by becoming the first corporate partner of the Filene’s Basement Running of the Brides events. The Filene’s events bring in about 1,000 brides for each round of shopping, and the captive audience generally lines up outside the store for hours before...
Norton Command Center Turns Consumers into Heroes
Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his...