Best production of an event (b-to-b) Archives - Page 8 of 8 - Event Marketer
MillerCoors Brews a Successful Distributor Conference
Miller Coors’ Distributor Convention is the most important two days of the year for the company, a chance to educate, motivate and demonstrate how the brand will “win in beer” during the key summer selling period. It’s a time for networking, rewarding outstanding performers and unveiling advertising and marketing plans, capped off by a good,...
Miele’s Aerialists Put a Multi-Sensory Spin on Laundry
Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...
Aston Martin Delivers a Luxury Driving Experience On Ice
Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...
Rock Star Set Elements Drive Engagement for Primerica
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...