Best production of an event (b-to-b) Archives - Page 7 of 8 - Event Marketer
Adidas’ Sales Meeting Takes Cues from the NBA
Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message in a way that was big on substance and light on fluff. As part of that challenge, adidas wanted to inspire attendees to challenge the status quo....
IBM Hosts a 19K-Person Town Hall Meeting in India
It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul Kalam, and IBM ceo Sam Palmisano, the company linked four separate groups of attendees together for the daylong event—10,000 at the host facility...
Sonic Shows Off its Digital Prowess at Conference
To grow a franchise-based business, individual restaurant owners must understand corporate plans, trust in the corporation’s future and management and want to grow their part of that restaurant’s market. Sonic’s leadership team has but one annual opportunity to speak to all of its franchisees at the same time, one opportunity to discuss corporate plans, discuss...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...