Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • HP Omen Challenge TwitchCon
    B-to-C Events

    Live Gaming: Inside HP’s Multisensory Omen Challenge

    HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory elements. The event at the TwitchCon After Party at Petco Park in San Diego, CA, which HP sponsored, helped HP drive awareness and […]

  • Netflix Recruits 200 Coffee Shops for a 'Gilmore Girls' Pop-up Program
    B-to-C Events

    Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program

    To generate viewership for its revival of the cult classic “Gilmore Girls,” Netflix on Oct. 5 transformed more than 200 local coffee shops across the country into Luke’s Diner, the fictional “hangout” in the series. Netflix and agency Allied Experiential recruited shops based on location and neighborhood in order to reach super fans and the […]

  • Corona Electric Beach water
    B-to-C Events

    How Corona Elevated the Beer Garden Concept

    Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30, […]

  • Three Best Practices from LEGO’s Quest2Ninjago Summer Tour
    B-to-C Events

    Best Practices from LEGO’s Quest2Ninjago Summer Tour

    LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated […]

  • One Way to Target Baby Boomers? Focus on Adventure
    B-to-C Events

    One Way to Target Baby Boomers? Focus on Adventure

    Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey […]