Rachel Boucher

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook […]

To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone culture at The 1896, a warehouse-style studio space in Brooklyn, NY. The event took place three days before the nationally televised broadcast of the DR1 Invitational and […]

Premium tequila brand Cabo Wabo for a second summer is spicing up its messaging to BBQ influencers with its “A Thicker Cut of Life” program, which brings BBQ experts to foodie festivals throughout the country to serve up Cabo Wabo-inspired recipes and drinks, and generate valuable content in the process. It’s all part of a […]

Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will last. Five families were assigned one leg of the trip each, July 20 to Aug. 3, and traveled along I-90 […]

In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on its paid streaming service YouTube Red through explorable vignettes on the convention floor. The activation at the online video conference, June 23-25 at the Anaheim Convention Center in Anaheim, CA, housed 10-foot by 10-foot movie-quality sets complete with special effects, […]