Author archive for Kait Shea
How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks
A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is...
Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel
We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of...
Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as Mobile World Congress, this year entailed nearly 30 acres of exhibition and hospitality space at Fira Gran Via and 2,400 participating companies.
Gotcha! Brands Get Creative with April Fool’s Day Pranks
Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to...