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B-to-C EventsHow Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand […]
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B-to-C EventsPickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a […]
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B-to-C EventsWhat the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences […]
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B-to-C EventsHow Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we can reach our consumers these days, and this is very much ‘let’s try to understand the implications from an experience like this.’ We want to make sure it sticks and it resonates.” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona […]
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B-to-B EventsFour Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.