Author archive for Anna Huddleston
Are Influencers a Myth?
Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.
Interbike Expo
It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts and a ragged t-shirt he wears Band-Aids as medals of honor and takes a comparative analysis of a new brake system more seriously than his stock options. Last September more than 1 200 brands engaged this die-hard crowd with the...
Sons of Anarchy hits the road
Event Minutes — EM’s stopwatch tracks the action SONS OF ANARCHY Brand: FX Network Agency: Hadley Media
Penguin Brings New Book to Life
As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.