Anna Huddleston

 Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and art, showcasing the local arts scene at each stop. The tour launched March 18 at Style X at SXSW in Austin and concludes May 7 in Boston and will hit colleges and universities along the way. Online elements include a Keds website, twitter handle and Facebook page.

RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black electric car.

Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade show that took place at the Las Vegas Convention Center Nov. 2 to 5.

It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week at Lincoln Center in New York City. It was the first time the automaker and presenting sponsor debuted a vehicle at a fashion show and the first time it extended its sponsorship activation through photo and street experiences outside the tents.

For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General Motors set its sights not just on auto hounds from around the Windy City, but all over the world by deploying a new and innovative 360-degree photo activation at its exhibit. The activity was set up to promote the new convertible Camaro and used 27 cameras, mounted in a sweeping, ascending curve around one side of the car. Attendees jumped, leaped and kicked their legs in the air “Matrix”-style as a photographer took 27 individual stills with one click.