HBO Max Invites Fans into the Home of a ‘Gossip Girl’ for a Weekend
HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside…
Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast
Picture last year at this time: the ambiguity around the rollout of the vaccine, the…
These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities
Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky…
Meet This Year’s Participants: Women in Events 2021
The last 21 months have proven that the challenges women in the event marketing industry…
Live from Chicago: Inside the 19th Annual Experiential Marketing Summit
After nearly 18 months, the industry gathers in-person to gain insights into a new chapter…
LEGO Steps into ComplexCon with an adidas Collab and a Giant Brick Sneaker
LEGO made its debut at the back to in-person footwear and streetwear show ComplexCon, Nov.…
Q&A: How Cannabis-infused Beverage Brand Cann Uses Sampling Events to Torch Category Stigmas
We often hear about the importance of getting “liquid to lips” in the spirits industry,…
Holiday Roundup: How 14 Brands Celebrated the Season with Live Experiences
Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and…
Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this…
State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt
Sports fans are a digitally savvy audience that rely on their devices to supplement the…