Podcast: A Mid-year Event Marketing Industry Pulse Check
In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with…
Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints
When American Express launched its free Business Class Live conference a decade ago, the goal…
Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach…
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for…
Catheads Roam New York City with Cake Pops to Drive Tune-in to WEBTOON’s ‘Everything is Fine’
Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a…
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan…
Inside Reddit’s Explorer-themed Cannes Lions Activation
True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which…
Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals
In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping…
Gamers Get Pummeled by Fake Heat Waves and Tornados in State Farm’s ‘Gamerhood Challenge’
The average millennial’s eyes glaze over when insurance is the topic of conversation, so to…
Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer
Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has…