Everything We Experienced at the Second Annual SEPHORiA Virtual House of Beauty
Even as the live events industry roars back to life, Sephora says its customers continue…
Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but…
New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life
Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra…
Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event
Influencer partnerships are fundamental to Benefit Cosmetics’ marketing strategy, so when the brand transported a…
FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family…
The Secret Sauce for These CPG Brands? Quirky Culinary Events
There’s been a recent uptick in experiential culinary programs, but we’re not talking about your…
Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail
Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail…
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction…
The 2022 Fab 50: Recognizing the Event Industry’s Top Builders
The only editorial listing of the event industry’s best fabrication partners For the fabricators of…
Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations
In recent years, free brand activations taking place outside the convention center have enticed SDCC…