Seven Tourism-inspired Engagement Tactics Worth Exploring
Much like event professionals, destination marketers are in the business of brand-building, content creation and…
Tribeca Festival Attendees Flock to AT&T’s Untold Stories Lounge for Panels and Pitch Advice
A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event,…
A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts”…
Monthly Pulse Survey Results: The State of Outdoor Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused…
Loyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays
“Having sticky opportunities to create a bit of social buzz and earned awareness is going…
Purina Shares Six Tips for Designing Dog-friendly Experiences
If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A…
Purina Enlists Pet Behaviorists to Build the First Permanent Dog-friendly Section at an MLS Stadium
There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in…
New-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects…
Essence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its…
Winners Announced: The 2023 B-to-B Hidden Gems
The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal…