The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized…
Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade,…
Local Businesses, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign
For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex,…
Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected…
Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance…
The Brief: Coachella’s Ticket Woes and Viral Wine Memes
This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales,…
Executive Q&A: Inside Crayola Creativity Week
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents…
Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry
Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to…
Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement
As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits,…
Industry Perspectives: Exhibit Pros Weigh in on CES 2024
From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential…