Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive…
How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend
“Nostalgia is super important for us, and engagement goes hand in hand with that. So…
Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection
“Are you bringing your dog?” was one of the questions asked during registration for Outdoor…
Experiential in Color 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands…
‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on…
100 Case Studies: Full Coverage of the 2023 Ex Awards
Event marketers landed on the other side of the pandemic poised for a renaissance when…
Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign
Chew on this: According to data commissioned by Resy, nearly one in three diners admit…
Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four
Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of…
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content…
Podcast: How the Sober-curious Movement is Gaining Traction and Impacting Events
As consumers continue to prioritize their health and wellness, many are cutting back on alcohol…