The Promises and Pitfalls of Using Drones at Events
Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are…
Delta Sets Record With Mass Shower at Warrior Dash
Delta Faucet on June 27 set the Guinness World Record for most people showering simultaneously…
Crocs’ Funway Runway Digital Configurator Makes A Splash
Crocs on June 23 held a press event in New York City to promote its…
How to Handle the B-to-B Event Venue Shortage
The big squeeze: booming economy + increased experiential spending It’s a problem most industries would love…
12 Tips For Locking Down An Event Space
Experts weigh in: How to navigate a tight venue market and secure a space for…
Go Inside The Travelers Championship Golf Tournament
Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the…
FedEx Delivers a Social Media ‘STEM’ Strategy
FedEx challenged some of the world’s brightest young minds to complete a social media-based battle…
What Women in Events Have to Say About the Industry
Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are…
The 2015 It List is Here… Top 100 Event Agencies
There are a lot of lists out there. But if you’re an experiential marketer, there’s…
Watch JetBlue’s Digital Stunt Come to Life
JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their…